Collection made of Recycled Cotton

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We don't make clothes out of ordinary cotton.

While it is a natural material, it is not environmentally friendly. Just because a fabric is made of a plant does not mean that environmental safety is guaranteed.

How is the plant grown? Under what conditions is it harvested? What does the production process look like? These are all important questions we must ask.

While it is a natural material, it is not environmentally friendly. Just because a fabric is made of a plant does not mean that environmental safety is guaranteed.

How is the plant grown? Under what conditions is it harvested? What does the production process look like? These are all important questions we must ask.

Cotton is harmful
at all stages of its life cycle:

1. Grown in areas that require irrigation due to insufficient rainfall. Up to 12 litres of water are wasted per kilogram of cotton produced. 69% of the water footprint of the entire textile industry comes from cotton.

2. Sprayed with pesticides to protect against pests. 600 grams of pesticides are used per kilogram of cotton. 16% of all chemicals used in the world are sprayed on cotton fields. 28,000 people a year die from pesticide poisoning while working in the cotton fields.

3. Fertilized with agrochemicals that run off into rivers and lakes and pollute them; accumulates in ecosystems, threatening natural diversity.

4. Collected by harvesting machines, which are fueled with special agents. This causes erosion and soil degradation.

5. Problematic decomposition: without oxygen it takes decades to decompose and emits greenhouse gases.


Despite the environmental impact, cotton is still widely used in the textile industry.

Every year 27.3 billion kilograms of cotton are produced for clothing. 15% (4.1 billion kg) of this ends up as trimmings when cut in mills.

This is the equivalent of 109,750 truckloads of usable raw material. But these cuttings are simply disposed of.


We believe that this is unacceptable.

And for our clothes we use recycled cotton produced from waste textiles.

We work with the Finnish company @purewaste. The company processes raw materials mechanically. Lengths of fabric are shredded into a crude fiber, after which is it respun back into yarn. 60% of this fabric is recycled cotton, and 40% is recycled polyester (from plastic bottles).

Pure Waste

Finnish company


Recycled cotton means:

less textile waste
in the landfill

no new cotton
needs to be grown

reduced water
and carbon footprint


We created a capsule collection of sportswear which we call Re-generation It’s made of 100% recycled cotton @purewaste.

Comfortable and cozy hoodies, T-shirts, and naturally-colored pants will accompany you in your active life for years to come.

And after wearing our clothes you can return them for recycling – we do not use accessories in the recycling process.