Ecoolska sees the future of fashion in the Metaverse and on 7th of September 2022 our phygital sustainable brand has participated in the Digital Fashion Week New York
Nowadays, most of the brands are aiming to influence the future of fashion by exploring the innovation in the fashion industry. Ecoolska is one of the first brands that explores the shifting realities of fashion and has premiered its new digital fashion show «SARGASSO» and had a virtual booth in the Metaverse! 

New marvelous collection «SARGASSO» includes fascinating dresses, shimmering tops and multiple pearlescent details. Semi-transparent elements give a feeling of tenderness, lightness that is often associated with the mystery of the sea. All digital garments are presented on 3D mannequins of various looks, supporting the concept of diversity and equality.

The designer and founder Olska Green was inspired by the Sargasso Sea that is located within the Atlantic Ocean known as the only sea without a land boundary. Sargasso sea provides a home to an amazing variety of marine species, but first of all -  different types of algae. 

New digital fashion show «SARGASSO» brings a significant topic to think about: Algae and its sustainable and essential role in the planet well-being. Algae produce oxygen and consume carbon dioxide, act as the base for the aquatic food chain, remove pollutants from water, and stabilize sediments.

During this wonderful Digital Fashion Week New York Ecoolska had its digital booth at the virtual gallery where visitors could exhibit the hi-tech environment, watch videos and chat with experts.