The concept of Phygital world: Every item in the physical world will have a virtual twin in the Metaverse
In November 2021 we created our second physical upcycling-collection «Mammamia». We used 20 kg of second-hand leather to make 30 looks, without producing a single gram of the raw material. All the second-hand raw materials had once done considerable harm to the environment. We digitized it and created new wearable NFT collection “Mammamia” in glam rock style. Our collection was inspired by the songs of famous Italian rock group Måneskin. All the digital outfits have physical copy of upcycling-collection sewn from old clothes from second hand only in single pieces.
This collection carries very important meaning — draws attention to animal cruelty, pollution, overconsumption and armful production practices.
Virtual clothes are dresses, suits, jackets, skirts and other items presented in three-dimensional, and sometimes even animated form and created using special digital programs (for example, CLO 3D or Marvelous Designer).