Physical Part The Green Matrix Upcycling Collection FW’24-25. Handcrafted in Milan from thrifted garments. Single copy.
"The Green Matrix” Upcycling Collection. Fully crafted with the use of thrifted garment:
No harm to the environment
Zero meters of new fabrics
Zero chemicals & dyes
Upcycling: 100% of thrifted garments
This approach also tackles the issue of overproduction, aligning with the grand vision of Ecoolska to transform the fashion industry into a more sustainable and innovative one.
An interesting fact:
“The Green Matrix” is a phygital (physical + digital) fashion project by Ecoolska & Isadoska, showcased during the Milan Fashion Week at Digital Couture Summit and at NFT Paris conference at Digital Fashion Week in Paris.
“The Green Matrix” is a provocative story about how we can change our fashion industry into a sustainable and innovative one. The project highlights the importance of sustainable material utilization – zero waste production.
And we are making a revolution and growing!We are showing how to transform and be sexy, interesting, catchy and eco friendly at the same time! We are showing freedom — you can be anyone you like but do not harm the people and planet!
Digital Part of The Green Matrix Collection
This digital fashion video is to align Isadoska and Ecoolska to showcase how algae can help to revolutionize the fashion industry and through which methods. Fashion is one of the most polluting industries on the planet and can be a part of the solution to mitigate this. Already creating around 70% of the world's oxygen, algae can be used to produce food, fuel, inks and materials ranging from concrete, plastic and textiles. The purpose of this video would be to show how our brands values align, and be advocates for algae as one solution to making fashion more sustainable.
